At Rack & River Outdoors, we believe every hunt, cast, and trail is guided by faith and a reminder of God’s beautiful creation.

About Our Story

At the heart of Rack & River Outdoors is one mission — to inspire others to live with purpose, embrace God’s creation, and chase the pursuits that make them feel most alive.

For as long as I can remember, the outdoors has been where I’ve met God most clearly — in the quiet of the woods at sunrise, on riverbanks with a line in the water, and around campfires where stories and laughter carried into the night. Hunting, fishing, and time in the wilderness have shaped my character, strengthened my faith, and become a core part of who I am.

This brand was born from gratitude — for God’s creation, for the animals that teach us respect and patience, for the rivers that test us, and for the memories built in the wild that last a lifetime. Rack & River Outdoors is more than apparel; it’s a reminder to slow down, look around, and appreciate the One who created it all.

My hope is that when you wear this gear, you feel connected — to your faith, to nature, and to the pursuit God placed on your heart.

This isn’t just what I do. It’s who I am.

— Micah Valentine, Founder of Rack & River Outdoors

What Rack & River Outdoors Stands For

Rack & River Outdoors was built on a simple belief: the outdoors is more than a pastime — it’s a way of life. From the stillness of a tree stand at dawn to the pull of a fish on the line, and the grind of the trail that tests your willpower, we live for those moments that connect us to the wild.

Our brand represents hunters, anglers, and adventurers who chase more than trophies — they chase meaning, grit, and the pursuit of something bigger. Every design we create carries that message. Whether it’s a verse that inspires faith, a statement that fuels courage, or an emblem that symbolizes the lifestyle, Rack & River Outdoors is for those who live to be outdoors.

We’re not just an apparel company. We’re a movement. A community of men and women who live by hard work, faith, and respect for God’s creation. When you wear Rack & River Outdoors, you’re not just wearing a shirt — you’re wearing a statement: that the wilderness is where you feel most alive.

Our Mission:
To inspire hunters, anglers, and adventurers to live boldly, honor creation, and embrace the pursuit of faith and the outdoors.

Join The Pursuit

MEET THE FOUNDER

Micah Valentine - Founder/CEO

"For as long as I can remember, the outdoors has been my way of life. Whether I’m in the deer stand before sunrise, on the river casting lines, or hiking deep into the wilderness, it’s where I feel closest to God and most alive. I’ve always believed that the pursuit isn’t just about the hunt — it’s about faith, discipline, and living with purpose. Starting Rack & River Outdoors has given me a way to share that passion with others, to inspire people to live boldly, and to build a community that honors both grit and God’s creation. This brand is more than gear to me — it’s my calling."

From the Treestand to the Brand — Here’s the Heart Behind It

Hey, I’m Micah — the heart behind Rack & River Outdoors. I’m just a guy who loves the woods, loves Jesus, and believes we’re called to live with purpose. The outdoors has shaped who I am, and this brand is my way of inspiring others to step outside, seek God’s presence, and embrace the journey He’s leading them on.

Every piece you see here was created with intention, faith, and a passion for God’s creation.


Glad you’re here — welcome to the Rack & River family.

WHAT WE STAND FOR

  • Faith ✝️

    We believe the outdoors is God’s canvas, and every hunt, cast, and climb is a chance to honor Him.

  • Grit 💪

    The pursuit isn’t easy — it takes discipline, strength, and heart. That’s what we build into every piece of gear.

  • Outdoors 🌲

    Whether it’s in the woods, on the water, or on the mountain, this is where we find purpose and peace.

🌄 What’s Ahead for the Rack & River Crew

We’re just getting started — and as the Rack & River Crew grows, so do your perks:

  • Free Shipping for All — In the future, every order will ship free, no minimums.
  • Exclusive Giveaways — From full gear bundles to surprise field-tested drops, members of our crew will have the chance to win big.
  • Limited Edition Releases — Special drops designed in small batches, available for a short time only. If you see it, grab it — because once it’s gone, it’s gone.

Stick with us now and you’ll be first in line as these perks roll out. The pursuit’s only getting bigger.